Adidas Aims to Samba Into Soccer Fans' Soles Ahead of 2014 World Cup

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Adidas Aims to Samba Into Soccer Fans' Soles Ahead of 2014 World Cup
Posted by Mark J. Miller on November 11, 2013 06:04 PM
Nike Air Max Adidas announced lackluster third-quarter results last week, with hopes for a fourth quarter sprint to put things right. “Sales were down 7%, with operating profit 6% lower,” Reuters reported . Archrival Nike, meanwhile, has been on a rollw. When it revealed its fiscal first-quarter numbers back in September, revenue had risen 8% over the same period in the previous year.
nike shoes outlet wholesalers That's why Adidas is hoping that its official sponsorship role for next summer’s World Cup in Brazil will help revive sales just as its connection to the London 2012 Olympic Games and European Championships did last summer.
nike outlet running shoes RT @adidasfootball : Get your game on for Brasil with the Samba Collection.
— adidas Soccer (@adidassoccer) November 6, 2013
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nike factory outlet shoes The brand has already started to push its World Cup affiliation in its marketing campaigns. After all, Adidas sales went up 14% in 2010, the year of the last men’s World Cup, the Portland Business Journal notes .
"We have dealt swiftly and decisively